Some are free others have to be paid for. Numerous app tracking tools are available on the market. Conversions (for example, purchasing a product with a shopping app).Events such as clicks on buttons and menu items.More data can be collected with certain types of tracking solutions: Operating systems (Android and IOS, etc.).Some of the basic statistics are listed below: In individual cases, the type of information you receive depends the tracking system used. You can detect various different indicators by using app tracking. At the same time, the data is used to assist in placement of ads. Users become testers and a through a study of tester behavior apps can be optimized specifically. The areas and functions most visited and utilized by users tells the developers where optimization potential exists and where parts of the app are well accepted. In this way, not only the number of downloads can be evaluated, but also active usage of it. Service providers such as Google or Apple now offer appropriate development environments (SDK - Software Developer Kit) to implement app tracking. Based on estimates, by 2014 more than 3 billion apps were downloaded in Germany alone. The reason for the increased interest in tracking methods for apps is the increased use of mobile devices and number of apps. These findings are also of benefit for future developments and potential marketing campaigns (See App Marketing). Based on such data, the app can be optimized for different operating systems and devices in particular. The goal is to analyze performance and popularity. Mobile apps tracking provides information to both parties on how many times an app has been downloaded and how it is used by users. The tracking and analysis of usage statistics is in the interests of publishers who program an app and marketers who do the marketing for it.
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